Sarah Silver is the creative lady behind gorgeous UK stationery brand StudioSarah. Now available in Australia at NoteMaker.com.au, we thought you might like to know a little more about the designer: her inspirations, her journey and what’s next.
1) Can you share a little about your journey to becoming a stationery designer?
From a very early age I’ve had a love of everything to do with paper and stationery. So it was always a dream to have my own stationery line.
I love sending and receiving letters and there is nothing quite as special as receiving a personalised package in the post. This is where the idea of StudioSarah came about: I couldn’t find any simple, stylish cards I wanted to buy, so decided to make my own.
I trained as a graphic designer in London before landing my first job as an editorial designer at Condenast for a lifestyle magazine. This was great training and an invaluable experience. Whilst working, I made my cards in the evenings and on weekends, also designing the odd wedding invitation for a friend, until I soon realised I wanted to spend all my time creating beautiful stationery. So I decided to take the leap and set up on my own.
2) How did you find your first stockist? Was it easy or hard to get people excited about what you’re doing?
It was on a trip to Santa Monica in Los Angeles that I found my first, and still one of my favourite, stockists: Urbanic Paper Boutique. It was my perfect store, filled with special paper goods and beautifully merchandised. I knew I had to try and get my products on the shelves, which encouraged me to produce my first greeting card line that I took back the next year, and got my very first order.
This quickly gave me the confidence to take my small collection to local shops where I had a really positive response, and everything has grown from there.
3) Your latest range is quite lovely and feminine – is this your preferred look and style?
My sensibility is naturally more subtle and feminine and so I think this has come out in my designs.
I love soft, neutral palettes and delicate textures offset by a touch of gold, which has become a signature touch across my collections.
4) What’s best to write with in your notebooks?
I personally find that a ballpoint pen is lovely to use in the notebooks and keep a Montblanc ballpoint pen on my desk.
Occasionally I do like to use a neon pen and I have a growing collection of Japanese pens and pencils.
5) Where do you find your ideas and inspiration?
I am drawn to detail and under-stated, beautiful design across fashion, interiors, art and typography: so my inspiration comes from all these places. It might be the colour of a fabric that is the starting point, or a particular luxurious finish that I want to work with. I design products I would want to use and send, and that I would love to have on my desk in my studio. Stationery should be a luxurious treat and so I always keep that in mind.
6) Other than your own brand, do you have any other stationery brand you particularly love?
I’ve recently discovered Ashkahn, an artist and greeting card designer from LA who creates playful, often funny and always beautiful cards.
Smythson also remains a firm favourite, as I love the heritage of the brand and the classic colours they use.
7) What’s coming next for StudioSarah?
It’s an exciting and busy next few months for StudioSarah. I will be expanding my product line, introducing a beautiful collection of luxury stationery sets, new luxe notebooks. I’ll also be launching my first ever Christmas range of greeting cards and gift tags which I’m really excited about.
Interview with Sarah Silver of StudioSarah